This animation was an absolute joy to work on. Leroy Williams (aka The Patty Man) asked us to create three animations featuring some of his delicious products to share online, including one for his award-winning Red Pepper Jelly, which has quickly become my personal favourite! The goal was to help him spread the word about his brand and showcase his tasty creations in a fun, engaging way.

Each animation begins by highlighting Leroy Williams’ story and history, including how his family moved from Jamaica to Wales. The slogan “Rooted in Jamaica, produced in Wales” is featured to reinforce this connection. After setting the story, each animation showcases the ingredients of the featured product before transitioning to the final shot, putting the product in the spotlight.