I was approached to create social media assets and example posts for a company focused on “beating burnout.” The main focus was designing flexible character assets that could be used across different formats, adapted for various aspect ratios, and optionally animated, all while staying true to the company’s brand guidelines.

I developed characters that were expressive, engaging, and versatile, ensuring they could convey the message clearly in both static and animated posts. The goal was to create assets that were not only visually appealing but also functional across global platforms, helping the company communicate their message consistently and effectively.