I created this mockup C-fold flyer for a fictional brand called Caring Campers, their goal is to teach people how to camp safely while also caring for the environment. For this project I demonstrate how I translate large bodies of complex information and transform it into something that is easily digestible.

The aim of this flyer was to give beginner wild campers an overview of wild camping, how to camp responsibly and how to prepare for their first camp. It needed to be something that wasn’t too bulky so it could be put into a pocket or bag without taking up too much room. 

I began by collecting all the relevant information about wild camping, organising it into categories with headings and then planning the reading order with consideration to how much space was available on the flyer.

Initial sketches were done in Procreate before creating the illustrations and layout in Adobe Illustrator.